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WISE
2007
Springer
15 years 8 months ago
Learning Implicit User Interests Using Ontology and Search History for Personalization
Abstract. The key for providing a robust context for personalized information retrieval is to build a library which gathers the long term and the short term user’s interests and ...
Mariam Daoud, Lynda Tamine, Mohand Boughanem, Bila...
KDD
2004
ACM
146views Data Mining» more  KDD 2004»
16 years 2 months ago
Using Hyperlink Features to Personalize Web Search
Personalized search has gained great popularity to improve search effectiveness in recent years. The objective of personalized search is to provide users with information tailored ...
Mehmet S. Aktas, Mehmet A. Nacar, Filippo Menczer
WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
15 years 11 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
101
Voted
WWW
2003
ACM
15 years 7 months ago
Make it fresh, make it quick: searching a network of personal webservers
Personal webservers have proven to be a popular means of sharing files and peer collaboration. Unfortunately, the transient availability and rapidly evolving content on such host...
Mayank Bawa, Roberto J. Bayardo Jr., Sridhar Rajag...
WAIM
2009
Springer
15 years 8 months ago
Personalized Delivery of On-Line Search Advertisement Based on User Interests
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...
Guangyi Xiao, Zhiguo Gong