Abstract. The key for providing a robust context for personalized information retrieval is to build a library which gathers the long term and the short term user’s interests and ...
Personalized search has gained great popularity to improve search effectiveness in recent years. The objective of personalized search is to provide users with information tailored ...
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Personal webservers have proven to be a popular means of sharing files and peer collaboration. Unfortunately, the transient availability and rapidly evolving content on such host...
Mayank Bawa, Roberto J. Bayardo Jr., Sridhar Rajag...
Search engine advertising has become the main stream of online advertising system. In current search engine advertising systems, all users will get the same advertisement rank if t...