Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
Recent years have seen a resurgence of interest in programming by demonstration. As end users have become increasingly sophisticated, computer and artificial intelligence technolo...
Studies have shown that users have great difficulty specifying their security and privacy policies in a variety of application domains. While machine learning techniques have succ...
Patrick Gage Kelley, Paul Hankes Drielsma, Norman ...
Bringing software process change to an organisation is a real challenge. The authors have shown a sample attempt to carry out a process change and then reflected on its results and...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...