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WWW
2009
ACM
15 years 10 months ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
IUI
2009
ACM
15 years 6 months ago
What were you thinking?: filling in missing dataflow through inference in learning from demonstration
Recent years have seen a resurgence of interest in programming by demonstration. As end users have become increasingly sophisticated, computer and artificial intelligence technolo...
Melinda T. Gervasio, Janet L. Murdock
CCS
2008
ACM
14 years 11 months ago
User-controllable learning of security and privacy policies
Studies have shown that users have great difficulty specifying their security and privacy policies in a variety of application domains. While machine learning techniques have succ...
Patrick Gage Kelley, Paul Hankes Drielsma, Norman ...
85
Voted
XPU
2007
Springer
15 years 3 months ago
Empirical Evidence Principle and Joint Engagement Practice to Introduce XP
Bringing software process change to an organisation is a real challenge. The authors have shown a sample attempt to carry out a process change and then reflected on its results and...
Lech Madeyski, Wojciech Biela
88
Voted
WWW
2008
ACM
15 years 10 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...