Ever since the boom of World Wide Web, profiling online users' interests has become an important task for content providers. The traditional approach involves manual entry of...
: Web usage mining, possibly used in conjunction with standard approaches to personalization such as collaborative filtering, can help address some of the shortcomings of these tec...
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag...
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
—User profiling is a fundamental component of any personalization applications. Most existing user profiling strategies are based on objects that users are interested in (i.e., p...