The aggregation and comparison of behavioral patterns on the WWW represent a tremendous opportunity for understanding past behaviors and predicting future behaviors. In this paper...
Eytan Adar, Daniel S. Weld, Brian N. Bershad, Stev...
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider th...
The goal of entity resolution is to reconcile database references corresponding to the same real-world entities. Given the abundance of publicly available databases where entities...
Indrajit Bhattacharya, Lise Getoor, Louis Licamele
We investigate three methods for defining a session on Web search engines. We examine 2,465,145 interactions from 534,507 Web searchers. We compare defining sessions using: 1) Int...