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» Phenomenal Data Mining: From Data to Phenomena
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WWW
2007
ACM
16 years 2 months ago
Why we search: visualizing and predicting user behavior
The aggregation and comparison of behavioral patterns on the WWW represent a tremendous opportunity for understanding past behaviors and predicting future behaviors. In this paper...
Eytan Adar, Daniel S. Weld, Brian N. Bershad, Stev...
KDD
2009
ACM
153views Data Mining» more  KDD 2009»
16 years 2 months ago
Predicting bounce rates in sponsored search advertisements
This paper explores an important and relatively unstudied quality measure of a sponsored search advertisement: bounce rate. The bounce rate of an ad can be informally defined as t...
D. Sculley, Robert G. Malkin, Sugato Basu, Roberto...
KDD
2008
ACM
166views Data Mining» more  KDD 2008»
16 years 2 months ago
Generating succinct titles for web URLs
How can a search engine automatically provide the best and most appropriate title for a result URL (link-title) so that users will be persuaded to click on the URL? We consider th...
Deepayan Chakrabarti, Ravi Kumar, Kunal Punera
KDD
2006
ACM
121views Data Mining» more  KDD 2006»
16 years 2 months ago
Query-time entity resolution
The goal of entity resolution is to reconcile database references corresponding to the same real-world entities. Given the abundance of publicly available databases where entities...
Indrajit Bhattacharya, Lise Getoor, Louis Licamele
KDD
2006
ACM
185views Data Mining» more  KDD 2006»
16 years 2 months ago
How to Define Searching Sessions on Web Search Engines
We investigate three methods for defining a session on Web search engines. We examine 2,465,145 interactions from 534,507 Web searchers. We compare defining sessions using: 1) Int...
Bernard J. Jansen, Amanda Spink, Vinish Kathuria