This article, assuming that player motivations are the outcome of continuous player-environment interactions, applies the needs framework of Murray (1938) to a computer game and i...
Abstract: GPS technology has made it possible to evaluate the performance of outdoor advertising campaigns in an objective manner. Given the GPS trajectories of a sample of test pe...
Haptic icons are brief, meaningful tactile or force stimuli designed to support the communication of information through the often-underutilized haptic modality. Challenges to pro...
Bradley A. Swerdfeger, Jennifer Fernquist, Thomas ...
The human neural responses associated with cognitive events, referred as event related potentials (ERPs), can provide reliable inference for target image detection. Incremental le...
Yonghong Huang, Deniz Erdogmus, Misha Pavel, Kenne...
Abstract. At our behest or otherwise, while our software is being executed, a huge variety of design assumptions is continuously matched with the truth of the current condition. Wh...