This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
Large volumes of content (bookmarks, reviews, videos, etc.) are currently being created on the "Social Web", i.e. on Web 2.0 community sites, and this content is being a...
Uldis Bojars, John G. Breslin, Aidan Finn, Stefan ...
History repeatedly demonstrates that rural communities have unique technological needs. Yet, we know little about how rural communities use modern technologies, so we lack knowled...
Eric Gilbert, Karrie Karahalios, Christian Sandvig
In this paper, we present a horizontal view of social influence, more specifically a quantitative study of the influence of neighbours on the probability of a particular node to jo...
-- New ties are often formed between people who already have friends in common. Though the social sciences have addressed the effects of existing structural patterns on the formati...