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» Predicting Interests of People on Online Social Networks
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SOCIALCOM
2010
14 years 7 months ago
Learning to Predict Ad Clicks Based on Boosted Collaborative Filtering
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...
Teng-Kai Fan, Chia-Hui Chang
WS
2008
ACM
14 years 9 months ago
Using the Semantic Web for linking and reusing data across Web 2.0 communities
Large volumes of content (bookmarks, reviews, videos, etc.) are currently being created on the "Social Web", i.e. on Web 2.0 community sites, and this content is being a...
Uldis Bojars, John G. Breslin, Aidan Finn, Stefan ...
CHI
2008
ACM
15 years 10 months ago
The network in the garden: an empirical analysis of social media in rural life
History repeatedly demonstrates that rural communities have unique technological needs. Yet, we know little about how rural communities use modern technologies, so we lack knowled...
Eric Gilbert, Karrie Karahalios, Christian Sandvig
87
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ASUNAM
2009
IEEE
15 years 1 months ago
Groupthink and Peer Pressure: Social Influence in Online Social Network Groups
In this paper, we present a horizontal view of social influence, more specifically a quantitative study of the influence of neighbours on the probability of a particular node to jo...
Pan Hui, Sonja Buchegger
SOCIALCOM
2010
14 years 7 months ago
Structural Predictors of Tie Formation in Twitter: Transitivity and Mutuality
-- New ties are often formed between people who already have friends in common. Though the social sciences have addressed the effects of existing structural patterns on the formati...
Scott A. Golder, Sarita Yardi