The web log data embed much of web users' browsing behavior. From the web logs, one can discover patterns that predict the users' future requests based on their current b...
In this study, a new classification technique based on rough set theory and MEPAR-miner algorithm for association rule mining is introduced. Proposed method is called as `Reduced ...
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
An improved understanding of the relationship between search intent, result quality, and searcher behavior is crucial for improving the effectiveness of web search. While recent p...
In this paper, we propose to mine query hierarchies from clickthrough data, which is within the larger area of automatic acquisition of knowledge from the Web. When a user submits...
Dou Shen, Min Qin, Weizhu Chen, Qiang Yang, Zheng ...