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AAAI
2011
13 years 11 months ago
2011
Externalities are recognized to exist in the sponsored search market, where two co-located ads compete for user attention. Existing work focuses on the effect of another ad on th...
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SIGIR
2012
ACM
13 years 1 months ago
2012
ACM
We propose a mathematical framework for query selection as a mechanism for reducing the cost of constructing information retrieval test collections. In particular, our mathematica...