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122
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CCS
2010
ACM
15 years 1 months ago
User-friendly matching protocol for online social networks
In this paper, we outline a privacy-preserving matching protocol for OSN (online social network) users to find their potential friends. With the proposed protocol, a logged-in use...
Qiang Tang
98
Voted
WWW
2010
ACM
15 years 1 months ago
Anonymizing user profiles for personalized web search
We study the problem of anonymizing user profiles so that user privacy is sufficiently protected while the anonymized profiles are still effective in enabling personalized web sea...
Yun Zhu, Li Xiong, Christopher Verdery
WISTP
2010
Springer
14 years 10 months ago
Efficient Mutual Authentication for Multi-domain RFID Systems Using Distributed Signatures
Abstract. The use of RFID technology in complex and distributed environments often leads to a multi-domain RFID system in which security issues such as authentication of tags and r...
Michael Braun, Ulrike Meyer, Susanne Wetzel
204
Voted
MKTSCI
2011
354views Multimedia» more  MKTSCI 2011»
14 years 3 months ago
Online Display Advertising: Targeting and Obtrusiveness
We use data from a large-scale field experiment to explore what influences the effectiveness of online advertising. We find that matching an ad to website content and increasing a...
Avi Goldfarb, Catherine Tucker
109
Voted
ICDM
2009
IEEE
130views Data Mining» more  ICDM 2009»
14 years 10 months ago
Efficient Anonymizations with Enhanced Utility
The k-anonymization method is a commonly used privacy-preserving technique. Previous studies used various measures of utility that aim at enhancing the correlation between the orig...
Jacob Goldberger, Tamir Tassa