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145
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WWW
2009
ACM
16 years 4 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
124
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WWW
2007
ACM
16 years 4 months ago
2007
ACM
XML delivers key advantages in interoperability due to its flexibility, expressiveness, and platform-neutrality. As XML has become a performance-critical aspect of the next genera...
154
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WWW
2005
ACM
16 years 4 months ago
2005
ACM
The demand for quickly delivering new applications is increasingly becoming a business imperative today. Application development is often done in an ad hoc manner, without standar...
137
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WWW
2005
ACM
16 years 4 months ago
2005
ACM
We present a language for specifying web service interfaces. A web service interface puts three kinds of constraints on the users of the service. First, the interface specifies th...
139
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WWW
2004
ACM
16 years 4 months ago
2004
ACM
The World Wide Web is emerging not only as an infrastructure for data, but also for a broader variety of resources that are increasingly being made available as Web services. Rele...