An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
Web search engines face an extremely heterogeneous user population from web novices to highly skilled experts. Currently, the search strategies of the experienced web searchers ar...
We have performed a set of experiments made to investigate the utility of morphological analysis to improve retrieval of documents written in languages with relatively large morph...
Query suggestion has been an effective approach to help users narrow down to the information they need. However, most of existing studies focused on only popular/head queries. Si...
We formulate and study search algorithms that consider a user’s prior interactions with a wide variety of content to personalize that user’s current Web search. Rather than re...