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ACMICEC
2007
ACM
245views ECommerce» more  ACMICEC 2007»
15 years 1 months ago
Keyword generation for search engine advertising using semantic similarity between terms
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
Vibhanshu Abhishek, Kartik Hosanagar
IADIS
2003
14 years 11 months ago
Understanding Expert Search Strategies for Designing User-Friendly Search Interfaces
Web search engines face an extremely heterogeneous user population from web novices to highly skilled experts. Currently, the search strategies of the experienced web searchers ar...
Anne Aula, Mika Käki
LREC
2008
139views Education» more  LREC 2008»
14 years 11 months ago
Experiments to Investigate the Connection between Case Distribution and Topical Relevance of Search Terms in an Information Retr
We have performed a set of experiments made to investigate the utility of morphological analysis to improve retrieval of documents written in languages with relatively large morph...
Jussi Karlgren, Hercules Dalianis, Bart Jongejan
WWW
2010
ACM
15 years 4 months ago
Optimal rare query suggestion with implicit user feedback
Query suggestion has been an effective approach to help users narrow down to the information they need. However, most of existing studies focused on only popular/head queries. Si...
Yang Song, Li-wei He
SIGIR
2005
ACM
15 years 3 months ago
Personalizing search via automated analysis of interests and activities
We formulate and study search algorithms that consider a user’s prior interactions with a wide variety of content to personalize that user’s current Web search. Rather than re...
Jaime Teevan, Susan T. Dumais, Eric Horvitz