We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
Many machine learning technologies such as support vector machines, boosting, and neural networks have been applied to the ranking problem in information retrieval. However, since...
Tao Qin, Xu-Dong Zhang, Ming-Feng Tsai, De-Sheng W...
The fundamental drawback of unstructured peer-to-peer (P2P) networks is the flooding-based query processing protocol that seriously limits their scalability. As a result, a signiď...
Database selection is an important step when searching over large numbers of distributed text databases. The database selection task relies on statistical summaries of the databas...
It is generally believed that propagated anchor text is very important for effective Web search as offered by the commercial search engines. “Google Bombs” are a notable illus...