Looking for source code on the Web is a common practice among software developers. Previous research has shown that developers use social cues over technical cues to evaluate sour...
Rosalva E. Gallardo-Valencia, Phitchayaphong Tanti...
Query Personalization is the process of dynamically enhancing a query with related user preferences stored in a user profile with the aim of providing personalized answers. The un...
Content-targeted advertising, the task of automatically associating ads to a Web page, constitutes a key Web monetization strategy nowadays. Further, it introduces new challenging...
This paper analyzes the results of the INEX 2009 Ad Hoc Track, focusing on a variety of topics. First, we examine in detail the relevance judgments. Second, we study the resulting ...
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
Roberto Mirizzi, Azzurra Ragone, Tommaso Di Noia, ...