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SIGIR
2008
ACM
14 years 9 months ago
Optimizing relevance and revenue in ad search: a query substitution approach
The primary business model behind Web search is based on textual advertising, where contextually relevant ads are displayed alongside search results. We address the problem of sel...
Filip Radlinski, Andrei Z. Broder, Peter Ciccolo, ...
ECIR
2006
Springer
14 years 11 months ago
The Effects on Topic Familiarity on Online Search Behaviour and Use of Relevance Criteria
This paper presents an experimental study on the effect of topic familiarity on the assessment behaviour of online searchers. In particular we investigate the effect of topic famil...
Lei Wen, Ian Ruthven, Pia Borlund
TREC
2007
14 years 10 months ago
University of Twente at the TREC 2007 Enterprise Track: Modeling Relevance Propagation for the Expert Search Task
This paper describes several approaches which we used for the expert search task of the TREC 2007 Enterprise track. We studied several methods of relevance propagation from docume...
Pavel Serdyukov, Henning Rode, Djoerd Hiemstra
NIPS
2007
14 years 11 months ago
Evaluating Search Engines by Modeling the Relationship Between Relevance and Clicks
We propose a model that leverages the millions of clicks received by web search engines to predict document relevance. This allows the comparison of ranking functions when clicks ...
Ben Carterette, Rosie Jones
WSDM
2012
ACM
267views Data Mining» more  WSDM 2012»
13 years 5 months ago
Learning to rank with multi-aspect relevance for vertical search
Many vertical search tasks such as local search focus on specific domains. The meaning of relevance in these verticals is domain-specific and usually consists of multiple well-d...
Changsung Kang, Xuanhui Wang, Yi Chang, Belle L. T...