There has been tremendous growth in electronic commerce over the past few years. This growth is expected to sustain momentum in the future. Hence, the Internet has become an essent...
Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart bec...
Accurate demand forecasting remains difficult and challenging in today's competitive and dynamic business environment, but even a little improvement in demand prediction may ...
: Agent-based modelling and simulation offers a new and exciting way of understanding the world of work. In this paper we describe the development of an agent-based simulation mode...
Peer-Olaf Siebers, Uwe Aickelin, Helen Celia, Chri...
Unique features of handheld devices, including their mobility, personalization and location-awareness engender new types of applications for mobile commerce, such as mobile adverti...