The transition of personal information management (PIM) tools off the desktop to the Web presents an opportunity to augment these tools with capabilities provided by the wealth o...
Max Van Kleek, Brennan Moore, David R. Karger, Pau...
Browsers do not currently support the secure sharing of JavaScript objects between principals. We present this problem as the need for object views, which are consistent and contr...
Leo A. Meyerovich, Adrienne Porter Felt, Mark S. M...
We explore the use of the landing page content in sponsored search ad selection. Specifically, we compare the use of the ad’s intrinsic content to augmenting the ad with the wh...
Yejin Choi, Marcus Fontoura, Evgeniy Gabrilovich, ...
Web crawlers are increasingly used for focused tasks such as the extraction of data from Wikipedia or the analysis of social networks like last.fm. In these cases, pages are far m...
Franziska von dem Bussche, Klara A. Weiand, Benedi...
The core task of sponsored search is to retrieve relevant ads for the user’s query. Ads can be retrieved either by exact match, when their bid term is identical to the query, or...
Michael Bendersky, Evgeniy Gabrilovich, Vanja Josi...