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» Search Engines that Learn from Implicit Feedback
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99
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CIKM
2011
Springer
13 years 11 months ago
A probabilistic method for inferring preferences from clicks
Evaluating rankers using implicit feedback, such as clicks on documents in a result list, is an increasingly popular alternative to traditional evaluation methods based on explici...
Katja Hofmann, Shimon Whiteson, Maarten de Rijke
WEBI
2010
Springer
14 years 9 months ago
Let's Trust Users It is Their Search
The current search engine model considers users not trustworthy, so no tools are provided to let them specify what they are looking for or in what context, which severely limits wh...
Pavel Kalinov, Bela Stantic, Abdul Sattar
100
Voted
KDD
2009
ACM
248views Data Mining» more  KDD 2009»
15 years 3 months ago
PSkip: estimating relevance ranking quality from web search clickthrough data
1 In this article, we report our efforts in mining the information encoded as clickthrough data in the server logs to evaluate and monitor the relevance ranking quality of a commer...
Kuansan Wang, Toby Walker, Zijian Zheng
84
Voted
KDD
2009
ACM
178views Data Mining» more  KDD 2009»
15 years 11 months ago
Catching the drift: learning broad matches from clickthrough data
Identifying similar keywords, known as broad matches, is an important task in online advertising that has become a standard feature on all major keyword advertising platforms. Eff...
Sonal Gupta, Mikhail Bilenko, Matthew Richardson
CONTEXT
2007
Springer
15 years 5 months ago
Discovering Hidden Contextual Factors for Implicit Feedback
Abstract. This paper presents a statistical framework based on Principal Component Analysis (PCA) for discovering the contextual factors which most strongly influence user behavio...
Massimo Melucci, Ryen W. White