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159
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WEBI
2009
Springer
15 years 8 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
109
Voted
ICPR
2008
IEEE
16 years 3 months ago
Using web search engines to improve text recognition
In this paper we introduce a framework for automated text recognition from images. We first describe a simple but efficient text detection and recognition method based on analysis...
Horst Bischof, Michael Donoser, Silke Wagner
KDD
2009
ACM
245views Data Mining» more  KDD 2009»
16 years 2 months ago
Mining rich session context to improve web search
User browsing information, particularly their non-search related activity, reveals important contextual information on the preferences and the intent of web users. In this paper, ...
Guangyu Zhu, Gilad Mishne
SIGIR
2010
ACM
15 years 1 months ago
Analysis of structural relationships for hierarchical cluster labeling
Cluster label quality is crucial for browsing topic hierarchies obtained via document clustering. Intuitively, the hierarchical structure should influence the labeling accuracy. H...
Markus Muhr, Roman Kern, Michael Granitzer
IMC
2010
ACM
14 years 11 months ago
Challenges in measuring online advertising systems
Online advertising supports many Internet services, such as search, email, and social networks. At the same time, there are widespread concerns about the privacy loss associated w...
Saikat Guha, Bin Cheng, Paul Francis