This paper investigates the strategic decisions of online vendors for offering different mechanism, such as sampling and online reviews of information products, to increase their ...
Many people read online reviews written by other users to learn more about a product or venue. However, the overwhelming amount of user-generated reviews and variance in length, d...
Koji Yatani, Michael Novati, Andrew Trusty, Khai N...
This study investigates how consumers evaluate a product when they read conflicting online consumer reviews of evaluations from previous consumers. If consumers are rational, as i...
With the increase in popularity of online review sites comes a corresponding need for tools capable of extracting the information most important to the user from the plain text da...