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    WINE
    2005
    Springer
    136views Economy» more  WINE 2005»
    Click Fraud Resistant Methods for Learning Click-Through Rates
    15 years 3 months ago
    Click Fraud Resistant Methods for Learning Click-Through Rates
    Download  www.eecs.northwestern.edu
    Abstract. In pay-per-click online advertising systems like Google, Overture, or MSN, advertisers are charged for their ads only when a user clicks on the ad. While these systems ha...
    Nicole Immorlica, Kamal Jain, Mohammad Mahdian, Ku...
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    WWW
    2009
    ACM
    198views Internet Technology» more  WWW 2009»
    Adaptive bidding for display advertising
    15 years 10 months ago
    Adaptive bidding for display advertising
    Download  www2009.org
    Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
    Arpita Ghosh, Benjamin I. P. Rubinstein, Sergei Va...
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