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CIKM
2007
Springer
15 years 7 months ago
Just-in-time contextual advertising
Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
CIKM
2004
Springer
15 years 6 months ago
A practical web-based approach to generating topic hierarchy for text segments
It is crucial in many information systems to organize short text segments, such as keywords in documents and queries from users, into a well-formed topic hierarchy. In this paper,...
Shui-Lung Chuang, Lee-Feng Chien
100
Voted
WCW
2004
Springer
15 years 6 months ago
ShortCuts: Using Soft State to Improve DHT Routing
Distributed hash tables are increasingly being proposed as the core substrate for content delivery applications in the Internet, such as cooperative Web caches, Web index and sear...
Kiran Tati, Geoffrey M. Voelker
139
Voted
HICSS
2003
IEEE
186views Biometrics» more  HICSS 2003»
15 years 6 months ago
Personalization through Mask Marketing
Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are expl...
Moritz Strasser, Alf Zugenmaier
WEBDB
2010
Springer
152views Database» more  WEBDB 2010»
15 years 5 months ago
Popularity-Guided Top-k Extraction of Entity Attributes
Recent progress in information extraction technology has enabled a vast array of applications that rely on structured data that is embedded in natural-language text. In particular...
Matthew Solomon, Cong Yu, Luis Gravano
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