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» Sentiment-oriented contextual advertising
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WEBI
2009
Springer
15 years 6 months ago
In the Mood to Click? Towards Inferring Receptiveness to Search Advertising
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
Qi Guo, Eugene Agichtein, Charles L. A. Clarke, Az...
WWW
2009
ACM
15 years 6 months ago
Gamesense
This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains i...
Lusong Li, Tao Mei, Chris Liu, Xian-Sheng Hua
ICDE
2009
IEEE
251views Database» more  ICDE 2009»
16 years 1 months ago
Contextual Ranking of Keywords Using Click Data
The problem of automatically extracting the most interesting and relevant keyword phrases in a document has been studied extensively as it is crucial for a number of applications. ...
Utku Irmak, Vadim von Brzeski, Reiner Kraft
SIGIR
2011
ACM
14 years 2 months ago
Mining tags using social endorsement networks
Entities on social systems, such as users on Twitter, and images on Flickr, are at the core of many interesting applications: they can be ranked in search results, recommended to ...
Theodoros Lappas, Kunal Punera, Tamás Sarlo...
EPIA
2009
Springer
15 years 6 months ago
Classifying Documents According to Locational Relevance
This paper presents an approach for categorizing documents according to their implicit locational relevance. We report a thorough evaluation of several classifiers designed for th...
Ivo Anastácio, Bruno Martins, Pável ...