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121
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WWW
2009
ACM
16 years 5 months ago
2009
ACM
In online advertising, pervasive in commercial search engines, advertisers typically bid on few terms, and the scarcity of data makes ad matching difficult. Suggesting additional ...
130
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WWW
2009
ACM
16 years 5 months ago
2009
ACM
This paper proposes an efficient relevance feedback based interactive model for keyword generation in sponsored search advertising. We formulate the ranking of relevant terms as a...
163
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WWW
2008
ACM
16 years 5 months ago
2008
ACM
Adversarial IR in general, and search engine spam, in particular, are engaging research topics with a real-world impact for Web users, advertisers and publishers. The AIRWeb works...
124
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WWW
2005
ACM
16 years 5 months ago
2005
ACM
In this paper, we introduce WPML (WebProfiles Markup Language) for expressing user-context preferences information in the Web. Using WPML a service provider can negotiate and obta...
129
Voted
WWW
2004
ACM
16 years 5 months ago
2004
ACM
Current search technologies work in "one size fits all" fashion. Therefore, the answer to a query is independent of specific user information need. In this paper, we des...