Contextual Advertising is a type of Web advertising, which, given the URL of a Web page, aims to embed into the page (typically via JavaScript) the most relevant textual ads avail...
Aris Anagnostopoulos, Andrei Z. Broder, Evgeniy Ga...
Today, most multi-connected autonomous systems (AS) need to control the flow of their interdomain traffic for both performance and economical reasons. This is usually done by manu...
The interoperability of IM (Instant Messaging) and SMS (Short Messaging Service) networks allows users to seamlessly use a variety of computing devices from desktops to cellular p...
Accurate topical categorization of user queries allows for increased effectiveness, efficiency, and revenue potential in general-purpose web search systems. Such categorization be...
Steven M. Beitzel, Eric C. Jensen, Ophir Frieder, ...
Query length in best-match information retrieval (IR) systems is well known to be positively related to effectiveness in the IR task, when measured in experimental, non-interactiv...
Nicholas J. Belkin, Diane Kelly, G. Kim, Ja-Young ...