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WWW
2009
ACM
16 years 16 days ago
How much can behavioral targeting help online advertising?
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
Jun Yan, Ning Liu, Gang Wang, Wen Zhang, Yun Jiang...
102
Voted
WWW
2008
ACM
16 years 16 days ago
Geographic web usage estimation by monitoring DNS caches
DNS is one of the most actively used distributed databases on earth, accessed by millions of people every day to transparently convert host names into IP addresses and vice versa....
Hüseyin Akcan, Torsten Suel, Hervé Br&...
104
Voted
WWW
2008
ACM
16 years 16 days ago
User oriented link function classification
Currently most link-related applications treat all links in the same web page to be identical. One link-related application usually requires one certain property of hyperlinks but...
Mingliang Zhu, Weiming Hu, Ou Wu, Xi Li, Xiaoqin Z...
WWW
2008
ACM
16 years 16 days ago
Efficient multi-keyword search over p2p web
Current search mechanisms of DHT-based P2P systems can well handle a single keyword search problem. Other than single keyword search, multi-keyword search is quite popular and use...
Hanhua Chen, Hai Jin, Jiliang Wang, Lei Chen 0002,...
WWW
2007
ACM
16 years 16 days ago
Improving the Performance of Online Auctions Through Server-side Activity-based Caching
Online auction sites have very specific workloads and user behavior characteristics. Previous studies on workload characterization conducted by the authors showed that i) bidding a...
Daniel A. Menascé, Vasudeva Akula