302 search results - page 10 / 61 » Smoothing clickthrough data for web search ranking |
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
105
click to vote
AIRWEB
2008
Springer
14 years 11 months ago
2008
Springer
As web search providers seek to improve both relevance and response times, they are challenged by the ever-increasing tax of automated search query traffic. Third party systems in...
KDD
2006
ACM
15 years 10 months ago
2006
ACM
Long-term search history contains rich information about a user's search preferences. In this paper, we study statistical language modeling based methods to mine contextual i...
78
Voted
AI
2008
Springer
15 years 4 months ago
2008
Springer
Abstract. Conventional web search engines retrieve too many documents for the majority of the submitted queries; therefore, they possess a good recall, since there are far more pag...
CIKM
2009
Springer
15 years 4 months ago
2009
Springer
No search engine is perfect. A typical type of imperfection is the preference misalignment between search engines and end users, e.g., from time to time, web users skip higherrank...