Both online and off, people frequently perform particular social roles. These roles organize behavior and give structure to positions in local networks. As more of social life bec...
Eric Gleave, Howard T. Welser, Thomas M. Lento, Ma...
In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual soc...
Ben Kirman, Shaun Lawson, Conor Linehan, Francesco...
As the weight of online social networks (OSNs) which provide powerful means of sharing common interests and communicating has gradually grown up, influencers are also given the gr...
The difficulty of scaling Online Social Networks (OSNs) has introduced new system design challenges that has often caused costly re-architecting for services like Twitter and Face...
Josep M. Pujol, Vijay Erramilli, Georgos Siganos, ...
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...