In this paper, we present a horizontal view of social influence, more specifically a quantitative study of the influence of neighbours on the probability of a particular node to jo...
In this paper, a social network model based on real social relationships, referred as Relation Grid, is proposed. Relation grid is isomorphic to the actual social network; hence it...
Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a power...
Alan Mislove, Massimiliano Marcon, P. Krishna Gumm...
This study investigates contemporary college students’ social behavior on- and offline. Although being socially active typically enhances access to resources embedded in social ...
Michael A. Steafnone, Yu Chao Huang, Derek Lackaff
In the world of e-marketing, new business models are frequently introduced, and new trends have started to emerge. One such latest trend is social networking websites, many of whic...