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» Social Influence Models Based on Starbucks Networks
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WWW
2008
ACM
16 years 1 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
108
Voted
SODA
2008
ACM
184views Algorithms» more  SODA 2008»
15 years 1 months ago
On the approximability of influence in social networks
In this paper, we study the spread of influence through a social network, in a model initially studied by Kempe, Kleinberg and Tardos [14, 15]: We are given a graph modeling a soc...
Ning Chen
CISSE
2008
Springer
15 years 2 months ago
Network Topology Impact on Influence Spreading
-- Networks composed of large number of nodes interacting in structured ways such as power grids, communication networks, social networks or market networks are critical port of th...
Sasho Gramatikov, Dimitar Trajanov, Ljupco Kocarev...
103
Voted
ARGMAS
2006
Springer
15 years 2 months ago
Managing Social Influences Through Argumentation-Based Negotiation
Social influences play an important part in the actions that an individual agent may perform within a multi-agent society. However, the incomplete knowledge and the diverse and co...
Nishan C. Karunatillake, Nicholas R. Jennings, Iya...
ESIAT
2009
IEEE
14 years 10 months ago
Research of Shrapnel-Pill Dispersing Blind Area's Influence on Damage Effectiveness
In the past, we evaluated the damage effectiveness of shrapnel pill without considering the dispersing blind area. Research and experiment show that dispersing dead area of shrapne...
Guo-Hua Su, Qi Yang, Ping Cui, Ming-Hai Wang