The ability to retain and lock members in competitive situations is an important concern of online social network sites. In this study, we proposed a research model to investigate...
Na Shi, Matthew K. O. Lee, Christy M. K. Cheung, H...
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to sp...
Daniel M. Romero, Wojciech Galuba, Sitaram Asur, B...
This brief research commentary on Westland's (2010) article in this issue of Electronic Commerce Research and Applications is intended to add two cautionary notes. He attempts...
We propose that the information access behavior of a group of people can be modeled as an information flow issue, in which people intentionally or unintentionally influence and in...
Xiaodan Song, Belle L. Tseng, Ching-Yung Lin, Ming...
This paper addresses the topic of social advertising, which refers to the allocation of ads based on individual user social information and behaviors. As social network services (e...