When does the reported average of online ratings match perceived average assessment? We apply behavioral theory to capture intentions in rating online movie reviews in two dissimi...
The assessment of credibility and reputation of contractors in online auctions is the key issue in providing reliable environment for customer-to-customer e-commerce. Confident re...
Blocking is a technique commonly used in manual statistical analysis to account for confounding variables. However, blocking is not currently used in automated learning algorithms...
The popularity of mobile social networking services (mSNSs) is propelling more and more businesses, especially those in retailing and marketing, into mobile and location-based for...
Microblogs have become an important source of information for the purpose of marketing, intelligence, and reputation management. Streams of microblogs are of great value because o...