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JITECH
2007
14 years 9 months ago
2007
This paper contains a set of personal views relating to NHS Connecting for Health’s National Programme for IT (NPfIT), and in particular its Care Records Service, written from t...
57
Voted
WWW
2009
ACM
15 years 10 months ago
2009
ACM
The value of a brand name is an important factor that consumers often take into consideration when making their purchasing decisions. However, it is difficult for users to evaluat...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
WWW
2008
ACM
15 years 10 months ago
2008
ACM
Most models for online advertising assume that an advertiser's value from winning an ad auction, which depends on the clickthrough rate or conversion rate of the advertisemen...