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ATAL
2008
Springer
15 years 8 months ago
Social norm emergence in virtual agent societies
The advent of virtual environments such as SecondLife call for a distributed approach for norm emergence and spreading. In open virtual environments, monitoring various interactin...
Bastin Tony Roy Savarimuthu, Maryam Purvis, Martin...
CSE
2009
IEEE
15 years 7 months ago
Time Critical Content Delivery Using Predictable Patterns in Mobile Social Networks
In Mobile Social Networks (MSN) individuals with similar interests or commonalities connect to each other using the mobile phones. MSN are special kind of Ad-hoc Networks in which ...
Fawad Nazir, Jianhua Ma, Aruna Seneviratne
CHI
2009
ACM
16 years 6 months ago
Usability, playability, and long-term engagement in computer games
Does usability affect long term user engagement in computer games, or are other factors more influential? This paper explores this issue, discussing an evaluation study that measu...
Alessandro Febretti, Franca Garzotto
WWW
2008
ACM
16 years 6 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
STOC
2007
ACM
140views Algorithms» more  STOC 2007»
16 years 6 months ago
On the submodularity of influence in social networks
We prove and extend a conjecture of Kempe, Kleinberg, and Tardos (KKT) on the spread of influence in social networks. A social network can be represented by a directed graph where...
Elchanan Mossel, Sébastien Roch