The advent of virtual environments such as SecondLife call for a distributed approach for norm emergence and spreading. In open virtual environments, monitoring various interactin...
Bastin Tony Roy Savarimuthu, Maryam Purvis, Martin...
In Mobile Social Networks (MSN) individuals with similar interests or commonalities connect to each other using the mobile phones. MSN are special kind of Ad-hoc Networks in which ...
Does usability affect long term user engagement in computer games, or are other factors more influential? This paper explores this issue, discussing an evaluation study that measu...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
We prove and extend a conjecture of Kempe, Kleinberg, and Tardos (KKT) on the spread of influence in social networks. A social network can be represented by a directed graph where...