We consider the problem of a search engine trying to assign a sequence of search keywords to a set of competing bidders, each with a daily spending limit. The goal is to maximize ...
The importance of background knowledge for effective searching on the Web is not well understood. Participants were given trivia questions on two topics and asked to answer them f...
Automatic categorization of user queries is an important component of general purpose (Web) search engines, particularly for triggering rich, query-specific content and sponsored ...
We report results for an independent, blind evaluation of the performance of 11 commercial search engines on 106 online service queries and on 54 topic relevance queries. We found...
There are significant barriers to academic research into user Web search preferences. Academic researchers are unable to manipulate the results shown by a major search engine to ...
Timothy Jones, David Hawking, Ramesh S. Sankaranar...