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ACMICEC
2007
ACM
245views ECommerce» more  ACMICEC 2007»
15 years 1 months ago
Keyword generation for search engine advertising using semantic similarity between terms
An important problem in search engine advertising is keyword1 generation. In the past, advertisers have preferred to bid for keywords that tend to have high search volumes and hen...
Vibhanshu Abhishek, Kartik Hosanagar
ICDM
2006
IEEE
129views Data Mining» more  ICDM 2006»
15 years 3 months ago
Keyword Generation for Search Engine Advertising
Keyword3 generation for search engine advertising is an important problem for sponsored search or paidplacement advertising. A recent strategy in this area is bidding on nonobviou...
Amruta Joshi, Rajeev Motwani
78
Voted
IJCAI
2001
14 years 11 months ago
Keyword Spices: A New Method for Building Domain-Specific Web Search Engines
This paper presents a new method for building domain-specific web search engines. Previous methods eliminate irrelevant documents from the pages accessed using heuristics based on...
Satoshi Oyama, Takashi Kokubo, Toru Ishida, Teruhi...
VLDB
2007
ACM
155views Database» more  VLDB 2007»
15 years 3 months ago
XSeek: A Semantic XML Search Engine Using Keywords
Ziyang Liu, Jeffrey Walker, Yi Chen
IADIS
2003
14 years 11 months ago
Simulation Based Approach to Evaluate a Distributed Search Engine
We present a simulation model used to evaluate a distributed search engine by modelling its performance. The model is designed to aid performance-driven evolution of the system. W...
Thomas Phelan, Ahmed Patel, Seamus O. Ciardhu&aacu...