8 search results - page 2 / 2 » Stochastic Budget Optimization in Internet Advertising |
WWW
2007
ACM
15 years 10 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
WWW
2009
ACM
15 years 10 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
SIGECOM
2010
ACM
15 years 2 months ago
2010
ACM
Motivated by the allocation problem facing publishers in display advertising we formulate the online assignment with forecast problem, a version of the online allocation problem w...