32 search results - page 7 / 7 » Strategic bidder behavior in sponsored search auctions |
ATAL
2009
Springer
15 years 5 months ago
2009
Springer
We present a general methodology to automate the search for equilibrium strategies in games derived from computational experimentation. Our approach interleaves empirical game-the...
95
Voted
WWW
2009
ACM
15 years 11 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...