Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibi...
Social Networking is one of the major technological phenomena of the Web 2.0, with hundreds of millions of people participating. Social networks enable a form of self expression f...
Anna Cinzia Squicciarini, Mohamed Shehab, Federica...
Collaborative browsing, or co-browsing, is the co-navigation of the web with other people at-a-distance, supported by software that takes care of synchronizing the browsers. Curre...
Screen readers, the dominant assistive technology used by visually impaired people to access the Web, function by speaking out the content of the screen serially. Using screen rea...
Jalal Mahmud, Yevgen Borodin, I. V. Ramakrishnan, ...