Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
By supplying different versions of a web page to search engines and to browsers, a content provider attempts to cloak the real content from the view of the search engine. Semantic...
Empowering users to access databases using simple keywords can relieve the users from the steep learning curve of mastering a structured query language and understanding complex a...
Users’ past search behaviour provides a rich context that an information retrieval system can use to tailor its search results to suit an individual’s or a community’s infor...
Web spam can significantly deteriorate the quality of search engines. Early web spamming techniques mainly manipulate page content. Since linkage information is widely used in we...