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WWW
2007
ACM
16 years 2 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
WWW
2006
ACM
16 years 2 months ago
Detecting semantic cloaking on the web
By supplying different versions of a web page to search engines and to browsers, a content provider attempts to cloak the real content from the view of the search engine. Semantic...
Baoning Wu, Brian D. Davison
SIGMOD
2009
ACM
175views Database» more  SIGMOD 2009»
16 years 1 months ago
Keyword search on structured and semi-structured data
Empowering users to access databases using simple keywords can relieve the users from the steep learning curve of mastering a structured query language and understanding complex a...
Yi Chen, Wei Wang 0011, Ziyang Liu, Xuemin Lin
ACSC
2008
IEEE
15 years 8 months ago
An investigation on a community's web search variability
Users’ past search behaviour provides a rich context that an information retrieval system can use to tailor its search results to suit an individual’s or a community’s infor...
Mingfang Wu, Andrew Turpin, Justin Zobel
AIRWEB
2007
Springer
15 years 7 months ago
Transductive Link Spam Detection
Web spam can significantly deteriorate the quality of search engines. Early web spamming techniques mainly manipulate page content. Since linkage information is widely used in we...
Dengyong Zhou, Chris Burges, Tao Tao