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» Targeted advertising with inventory management
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65
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SIGECOM
2000
ACM
103views ECommerce» more  SIGECOM 2000»
15 years 3 months ago
Targeted advertising with inventory management
ÓÑÔ Ò × Ø Ø Ñ ÒØ Ò Û × Ø × Ò Ñ ÓÒ× Ö Ð Ö Ú ÒÙ Ø ÖÓÙ Ú ÖØ × Ò ¸ Ò ÓÒ× ÕÙ ÒØÐÝ ØØÖ Ø Ò Ú ÖØ × Ö× × ÓÑ Ò ÑÔÓÖØ ÒØ ...
David Maxwell Chickering, David Heckerman
WWW
2002
ACM
15 years 11 months ago
Improvements in practical aspects of optimally scheduling web advertising
We addressed two issues concerning the practical aspects of optimally scheduling web advertising proposed by Langheinrich et al. [5], which scheduling maximizes the total number o...
Atsuyoshi Nakamura
87
Voted
CN
2000
80views more  CN 2000»
14 years 10 months ago
An entropy approach to unintrusive targeted advertising on the Web
This paper describes the formulation of a new model for unintrusive targeted advertising on the web, extending the linear programming approach taken by Langheinrich et al.[10] A f...
John A. Tomlin
81
Voted
KDD
2009
ACM
174views Data Mining» more  KDD 2009»
15 years 11 months ago
Audience selection for on-line brand advertising: privacy-friendly social network targeting
This paper describes and evaluates privacy-friendly methods for extracting quasi-social networks from browser behavior on user-generated content sites, for the purpose of finding ...
Foster J. Provost, Brian Dalessandro, Rod Hook, Xi...