16 search results - page 3 / 4 » The Effect of Information Seeking Behavior on an Online Purc... |
WEBI
2009
Springer
14 years 25 days ago
2009
Springer
Abstract—We present a method for modeling, and automatically inferring, the current interest of a user in search advertising. Our task is complementary to that of predicting ad r...
WWW
2010
ACM
13 years 6 months ago
2010
ACM
Consider an online ad campaign run by an advertiser. The ad serving companies that handle such campaigns record users' behavior that leads to impressions of campaign ads, as ...
SIGIR
2006
ACM
14 years 5 days ago
2006
ACM
We propose that the information access behavior of a group of people can be modeled as an information flow issue, in which people intentionally or unintentionally influence and in...
SIGIR
2012
ACM
11 years 8 months ago
2012
ACM
Many important search tasks require multiple search sessions to complete. Tasks such as travel planning, large purchases, or job searches can span hours, days, or even weeks. Inev...
IADIS
2004
13 years 7 months ago
2004
Mobile game is considered as one of the emerging mobile services in recent years. A number of mobile game companies have been established and on-line game providers have also atte...