Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
This paper studies the problem of discovering and comparing geographical topics from GPS-associated documents. GPSassociated documents become popular with the pervasiveness of loc...
Many real-life graphs such as social networks and peer-topeer networks capture the relationships among the nodes by using trust scores to label the edges. Important usage of such ...
In commerce search, the set of products returned by a search engine often forms the basis for all user interactions leading up to a potential transaction on the web. Such a set of...
Social TV was named one of the ten most important emerging technologies in 2010 by the MIT Technology Review. Manufacturers of set-top boxes and televisions have recently started ...