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WWW
2007
ACM
15 years 10 months ago
Predicting clicks: estimating the click-through rate for new ads
Search engine advertising has become a significant element of the Web browsing experience. Choosing the right ads for the query and the order in which they are displayed greatly a...
Matthew Richardson, Ewa Dominowska, Robert Ragno
SIGMOD
2007
ACM
111views Database» more  SIGMOD 2007»
15 years 9 months ago
Query relaxation using malleable schemas
In contrast to classical databases and IR systems, real-world information systems have to deal increasingly with very vague and diverse structures for information management and s...
Xuan Zhou, Julien Gaugaz, Wolf-Tilo Balke, Wolfgan...
TKDE
2010
224views more  TKDE 2010»
14 years 8 months ago
Probabilistic Topic Models for Learning Terminological Ontologies
—Probabilistic topic models were originally developed and utilised for document modeling and topic extraction in Information Retrieval. In this paper we describe a new approach f...
Wang Wei, Payam M. Barnaghi, Andrzej Bargiela
WWW
2005
ACM
15 years 10 months ago
Scaling link-based similarity search
To exploit the similarity information hidden in the hyperlink structure of the web, this paper introduces algorithms scalable to graphs with billions of vertices on a distributed ...
Balázs Rácz, Dániel Fogaras
CIKM
2009
Springer
15 years 4 months ago
A general markov framework for page importance computation
We propose a General Markov Framework for computing page importance. Under the framework, a Markov Skeleton Process is used to model the random walk conducted by the web surfer on...
Bin Gao, Tie-Yan Liu, Zhiming Ma, Taifeng Wang, Ha...