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SIGKDD
2002
232views more  SIGKDD 2002»
14 years 11 months ago
The True Lift Model - A Novel Data Mining Approach to Response Modeling in Database Marketing
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
Victor S. Y. Lo
DEXA
2008
Springer
123views Database» more  DEXA 2008»
15 years 1 months ago
Emerging Pattern Based Classification in Relational Data Mining
The usage of descriptive data mining methods for predictive purposes is a recent trend in data mining research. It is well motivated by the understandability of learned models, the...
Michelangelo Ceci, Annalisa Appice, Donato Malerba
TIME
2009
IEEE
15 years 6 months ago
Event-Oriented Data Models and Temporal Queries in Transaction-Time Databases
—Past research on temporal databases has primarily focused on state-based representations and on relational query language extensions for such representations. This led to many d...
Carlo Zaniolo
JODS
2006
148views Data Mining» more  JODS 2006»
14 years 11 months ago
Discovering the Semantics of Relational Tables Through Mappings
Abstract. Many problems in Information and Data Management require a semantic account of a database schema. At its best, such an account consists of formulas expressing the relatio...
Yuan An, Alexander Borgida, John Mylopoulos
POPL
2010
ACM
15 years 9 months ago
Toward a Verified Relational Database Management System
We report on our experience implementing a lightweight, fully verified relational database management system (RDBMS). The functional specification of RDBMS behavior, RDBMS impleme...
Avraham Shinnar, Greg Morrisett, J. Gregory Malech...