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113
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WWW
2009
ACM
16 years 15 days ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
WWW
2009
ACM
16 years 15 days ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
106
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WWW
2009
ACM
16 years 15 days ago
2009
ACM
Anycast-based content delivery networks (CDNs) have many properties that make them ideal for the large scale distribution of content on the Internet. However, because routing chan...
WWW
2009
ACM
16 years 15 days ago
2009
ACM
Social networking sites have been increasingly gaining popularity. Well-known sites such as Facebook have been reporting growth rates as high as 3% per week [5]. Many social netwo...
134
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WWW
2009
ACM
16 years 15 days ago
2009
ACM
The increasing availability of GPS-enabled devices is changing the way people interact with the Web, and brings us a large amount of GPS trajectories representing people's lo...