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107
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WWW
2009
ACM
16 years 15 days ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
112
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WWW
2008
ACM
16 years 15 days ago
2008
ACM
The World Wide Web Consortium's RDF standard primarily consists of (subject,property,object) triples that specify the value that a given subject has for a given property. How...
103
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WWW
2008
ACM
16 years 15 days ago
2008
ACM
The Web offers rich relational data with different semantics. In this paper, we address the problem of document recommendation in a digital library, where the documents in questio...
104
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WWW
2008
ACM
16 years 15 days ago
2008
ACM
Social annotation has gained increasing popularity in many Web-based applications, leading to an emerging research area in text analysis and information retrieval. This paper is c...
104
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WWW
2008
ACM
16 years 15 days ago
2008
ACM
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...