1607 search results - page 10 / 322 » The effects of online advertising |
116
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CIKM
2010
Springer
15 years 14 days ago
2010
Springer
One of the main problems in online advertising is to display ads which are relevant and appropriate w.r.t. what the user is looking for. Often search engines fail to reach this go...
136
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WECWIS
2008
IEEE
15 years 8 months ago
2008
IEEE
We consider the problem of managing advertisements (or ads for short) for ad-hoc online videos, such as those generated by end users. We propose a novel ad selection approach base...
270
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KDD
2012
ACM
13 years 4 months ago
2012
ACM
Display ads on the Internet are often sold in bundles of thousands or millions of impressions over a particular time period, typically weeks or months. Ad serving systems that ass...
126
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WWW
2007
ACM
16 years 2 months ago
2007
ACM
We consider the problem of online keyword advertising auctions among multiple bidders with limited budgets, and study a natural bidding heuristic in which advertisers attempt to o...
133
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ICDM
2010
IEEE
14 years 12 months ago
2010
IEEE
In this paper we propose a new class of attacks that exploit advertising systems offering microtargeting capabilities in order to breach user privacy. We study the advertising syst...