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» The effects of online advertising
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142
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HCI
2009
14 years 11 months ago
Effects of Design Elements in Magazine Advertisements
In this study, unlike previous studies where participants were instructed to pay attention to the advertisements, we set up a more naturalistic situation of reading magazine. Five ...
Young Sam Ryu, Taewon Suh, Sean Dozier
55
Voted
WWW
2001
ACM
16 years 2 months ago
Segmentation of On-line Job Advertisements
Kwok-Wai Cheung, King-Wai Fung, Kwok Ching Tsui
WSDM
2010
ACM
177views Data Mining» more  WSDM 2010»
15 years 11 months ago
Automatic generation of bid phrases for online advertising
Sujith Ravi, Andrei Z. Broder, Evgeniy Gabrilovich...
47
Voted
KDD
2009
ACM
168views Data Mining» more  KDD 2009»
15 years 8 months ago
Scalable clustering and keyword suggestion for online advertisements
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Anton Schwaighofer, Joaquin Quiñonero Cande...
51
Voted
KDD
2009
ACM
129views Data Mining» more  KDD 2009»
15 years 8 months ago
Inferring local synonyms for improving keyword suggestion in an on-line advertisement system
Luís Sarmento, Paulo Trezentos, João...