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» The effects of online advertising
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93
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WWW
2009
ACM
15 years 8 months ago
Gamesense
This paper presents a novel game-like advertising system called GameSense, which is driven by the compelling contents of online images. Given a Web page which typically contains i...
Lusong Li, Tao Mei, Chris Liu, Xian-Sheng Hua
95
Voted
ACMICEC
2007
ACM
103views ECommerce» more  ACMICEC 2007»
15 years 5 months ago
Sampling of information goods
With the development of information technology and the emergence of electronic market places, great business opportunities are created with reduced spatial restraints, lowered sea...
Chong (Alex) Wang, Xiaoquan (Michael) Zhang
CCR
2010
171views more  CCR 2010»
15 years 2 months ago
Fighting online click-fraud using bluff ads
Online advertising is currently the richest source of revenue for many Internet giants. The increased number of online businesses, specialized websites and modern profiling techni...
Hamed Haddadi
FC
2010
Springer
158views Cryptology» more  FC 2010»
15 years 2 months ago
A Secure and Privacy-Preserving Targeted Ad-System
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods vio...
Elli Androulaki, Steven M. Bellovin
WWW
2009
ACM
16 years 2 months ago
Privacy preserving frequency capping in internet banner advertising
We describe an optimize-and-dispatch approach for delivering pay-per-impression advertisements in online advertising. The platform provider for an advertising network commits to s...
Ayman Farahat