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» The effects of online advertising
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123
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KDD
2007
ACM
178views Data Mining» more  KDD 2007»
16 years 2 months ago
Practical learning from one-sided feedback
In many data mining applications, online labeling feedback is only available for examples which were predicted to belong to the positive class. Such applications include spam filt...
D. Sculley
120
Voted
JUCS
2008
130views more  JUCS 2008»
15 years 1 months ago
Compensation Models for Interactive Advertising
: Due to a shift in the marketing focus from mass to micro markets, the importance of one-to-one communication in advertising has increased. Interactive media provide possible answ...
Astrid Dickinger, Steffen Zorn
WWW
2010
ACM
15 years 7 months ago
PageSense: style-wise web page advertising
This paper presents an innovative style-wise advertising platform for web page. Web page “style” mainly refers to visual effects, such as color and layout. Unlike the most po...
Lusong Li, Tao Mei, Xiang Niu, Chong-Wah Ngo
148
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MMSP
2008
IEEE
184views Multimedia» more  MMSP 2008»
15 years 8 months ago
When multimedia advertising meets the new Internet era
—The advent of media-sharing sites, especially along with the so called Web 2.0 wave, has led to the unprecedented Internet delivery of community-contributed media contents such ...
Xian-Sheng Hua, Tao Mei, Shipeng Li
107
Voted
WWW
2008
ACM
16 years 2 months ago
Keyword extraction for contextual advertisement
As the largest online marketplace, eBay strives to promote its inventory throughout the Web via different types of online advertisement. Contextually relevant links to eBay assets...
Xiaoyuan Wu, Alvaro Bolivar